Considering it's only a 3-drop, there isn't much downside to playing this card
Giving all your Dinosaur spells an alternate casting cost of two generic and one red lets you sneak in some early damage with a small Dinosaur, only to turn around a drop a seven or eight mana one, possibly as early as turn three
A cheap Sapphire location that seems solid in item decks, Belle's House makes all your items cheaper
There are so many ways to deal 1 damage, which allows you to grow Ob Nixilis and get many more cards to play with
A little hype and scarcity goes a long way in helping cement the popularity of a game and ensuring its longevity
There are no inherent benefits to having two specific colors in a deck outside of those colors' commonly used gimmicks - so Inking more cards for Sapphire, drawing more cards for Amethyst, having more Singer characters for Amber, and so on