The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930 Travel boldly patterned textiles and furniture

boldly patterned textiles and furniture helped define Svenskt Tenn’s distinct aesthetic

Olivetti’s print advertisements have become as coveted as the typewriters themselves

Simplicity

Photographs by Filippo Simonetti

' the book is comprised of newly generated cross-sectional drawings of fifty-five recent

The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930 Travel boldly patterned textiles and furniture"In the boom years of the 1920s, Japanese designers developed a radical new vision for their profession. Engaging modernist and avant garde trends from abroad, refashioning local graphic and calligraphic forms, and using the latest tools and techniques, they poured fresh colors and expressive forms into all facets of consumer life, from streetscapes to the printed page. The Complete Commercial Artist, a twenty fourvolume compendium released between